# Event Details - **Event Name**: Foresight | Social - What Happens Now? - **Event Start and End Date**: Tue, 18 Nov, 2025 at 03:00 pm – Tue, 18 Nov, 2025 at 05:30 pm - **Event Description**: Foresight is a Ted Talk style event for marketing leaders - who are navigating unprecedented change. Our second event is focused on Social.About this EventWhat every marketing leader needs to know about social (right now).Social has become the centre of gravity for discovery and demand - and the biggest line on your media plan. 2025’s shifts (social overtaking search globally; mobile time eclipsing TV in Great Britain) are forcing teams to redesign creative workflows, rethink channel mix, and get serious about community, creators and culture. This fast, practical session gives leaders a clear view of what’s changed and what to do next.HighlightsIn-person • Doors open 14:45pmNo B/S • Actionable models, real case studies, and straight answersSpeakers from Reddit, Cancer Research UK, Broadsheet and eight&fourAgenda?: 03:00 PM - 03:10 PMWelcome Host: Kate Ross, Group CEO, eight&four Group?: 03:10 PM - 03:35 PMSocial: The New Primary ChannelHost: Amy McCulloch, Group CEO, eight&four GroupInfo: Social isn’t a “channel” anymore — it’s the operating system for how people discover, decide and talk. Social has overtaken search to become the world’s largest ad channel — we’ll unpack what that actually demands from creative, channel and attention strategy in 2025 and beyond. ?: 03:35 PM - 03:55 PMTo Trend or Not To TrendHost: Camelia Asaad, Culture Lab (eight&four)Info: Trendjacking can win you reach — and cost you brand equity. We’ll reveal eight&four’s decision model for when to jump in, when to sit out, and how to show up without becoming the punchline. Bring your brand guardrails; let’s test them.?: 03:55 PM - 04:20 PMReddit Has Entered the ChatHost: Olivia Burt, Senior Client Partner, RedditInfo: Reddit is on every senior marketeer’s radar right now - from deepdiving for customer intent, to LLM brand visibility. Olivia Burt will join us for a session filled with insights on how to navigate this rising channel successfully, followed by an audience Q&A.?: 04:20 PM - 04:40 PMA New PR Era DawnsHost: Richard MacKichan, Print Editor, Broadsheet London Info: PR is once again in the spotlight as brands search for ways to earn credibility for AI overviews and citations. But in 2025, what is left of our journalist landscape? We’ll scope today’s press landscape - from niche print magazines to Substack - the modern pillars your PR landscape must be built on.?: 04:40 PM - 05:05 PM Is IRL Back?Host: Annie Harte, Audience Strategy Lead, eight&fourInfo: Social’s dominance has brought blowback - and real life is trending again. From Vinted’s “House of Vinted” to the V&A calling on Swifties to curate their next exhibition - how can brands navigate audiences' need for IRL, and bridge online & offline storytelling??: 05:05 PM - 05:30 PMClient Interview: Creators with a CauseHost: Athar Abidi, Head of Social Media, CRUKInfo: Want to take a look inside the UK’s largest charity’s Creator strategy? CRUK's Head of Social Athar Abidi and Head of Celebrities & Influencer Relations Tom Lay will share their deep experience and expertise on how to unlock creator potential - from celeb talent to ambassadors to employee advocacy to UGC - in 2025 and beyond.?: 05:30 PMClose & Drinks Info: Let the debates continue over drinks. - **Event URL**: https://allevents.in/london/foresight-|-social-what-happens-now/100001828113108519 - **Event Categories**: nonprofit, exhibitions, charities, storytelling - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fforesight-social-what-happens-now-tickets-1828113108519 - **Ticket Price Range**: min: 44.04, max: 44.04, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Courthouse Hotel - **lat**: 51.5143826 - **long**: -0.1394573 - **full address**: Courthouse Hotel, 19-21 Great Marlborough Street, London, United Kingdom ## Event Organizer details - **affiliate_id**: 10 - **organizer**: eight&four (https://allevents.in/org/eightandfour/26994466) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events7/banners/685b29c8eb3389da17c375e4c6192540259e4dfa7365100f508213223be83ed8-rimg-w1200-h600-dcdc2fa2-gmir.jpg?v=1762056677 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events7/banners/1df8e2bd69fd8d0c38d850e1c9f05d12fffb04fa829688e07de0d7fb52b33311-rimg-w400-h400-dcdc2fa2-gmir.jpg?v=1762056675 ## FAQs - **Q**: When is the event happening? - **A:** Tue, 18 Nov, 2025 at 03:00 pm - **Q**: Where is the event happening? - **A:** Courthouse Hotel, 19-21 Great Marlborough Street, London, United Kingdom - **Q**: What is the ticket price? - **A:** starting from 44.04 up to 44.04 GBP - **Q**: Who is organizing the event? - **A:** eight&four - **Q**: What type of event is this? - **A:** nonprofit, exhibitions, charities, storytelling - **Q**: Where can I find ticket details about Foresight | Social - What Happens Now? ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Foresight | Social - What Happens Now?", "image": "https://cdn-az.allevents.in/events7/banners/685b29c8eb3389da17c375e4c6192540259e4dfa7365100f508213223be83ed8-rimg-w1200-h600-dcdc2fa2-gmir.jpg?v=1762056677", "startDate": "2025-11-18", "endDate": "2025-11-18", "url": "https://allevents.in/london/foresight-|-social-what-happens-now/100001828113108519", "location": { "@type": "Place", "name": "Courthouse Hotel", "address": { "@type": "PostalAddress", "streetAddress": "19-21 Great Marlborough Street", "postalCode": "W1F 7HL", "addressLocality": "London", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.5143826", "longitude": "-0.1394573" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Foresight is a Ted Talk style event for marketing leaders - who are navigating unprecedented change. 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